Building Enduring Value through R&D, Branding, and Intellectual Property
How can research & development (R&D), brand building, and brand identity management become long-term assets — a sustainable legacy — for every researcher, organization, and business?
This was the central question explored at a recent training program co-hosted by IP Group and the Traditional Medicine Hospital of Ho Chi Minh City, under the theme:
Building & Managing Brand Identity in Scientific and Commercial Ecosystems
🔹 Managing the research & product development (R&D) process
🔹 Protecting intellectual property rights
🔹 Developing sustainable and trustworthy brand strategies
Key Topics Covered:
- Design thinking in developing trademarks, brands, and geographical indications.
- Tactical frameworks for building awareness, identification, and association in brand development and IP-linked commercialization.
- Connecting brand identity portfolios with R&D, manufacturing, and commercialization strategies.
- Structuring brand identity systems that integrate with IP rights.
- Packaging and valuation strategies for both brand portfolios and intellectual property portfolios.
Event details:
Time: 13:30, Friday, June 27, 2025
Venue: 7th Floor Auditorium, Traditional Medicine Hospital
179–187 Nam Ky Khoi Nghia, Vo Thi Sau Ward, District 3, HCMC
Organized in collaboration with:
These partners co-hosted the training session with a shared vision of empowering scientific innovation, promoting IP protection, and creating long-term value for Vietnamese-made products.
Cosmosciene’s contribution
Ms. Tami, founder of COSMOSCIENE, was honored to be invited by Dr. Ngo Dac Thuan, Chairman of IP Group, to share her experience in patent development, IP registration, and strategies for transforming scientific research into market-ready products.
Her presentation aimed to inspire a community of doctors and researchers with practical approaches to sustainable innovation rooted in science and protected by intellectual property.
Toward future collaboration
This event also marked the beginning of a meaningful collaboration between COSMOSCIENE, IP Group, and the Traditional Medicine Hospital, aligning with a shared vision:
To elevate the value of Vietnamese-made products and deliver lasting impact to the community.
Ready to build sustainable beauty innovation together? Connect with our team at: Cosmosciene@gmail.com
