Life and work become far more positive, joyful, and meaningful when we are surrounded by true companions—people who genuinely understand us, share the same core benevolent values, and embrace a common vision for sustainable growth. 

This is why at Cosmosciene, we not only believe in but also study and validate the natural and harmonious laws of life. We believe that the greatest values are created through synergy and symbiosis within a healthy business ecosystem, where people collaborate based on their unique strengths to serve one another, rather than competing. 

This very spirit was shared at a recent afternoon tea with the VBCI business community, themed “Synergy – Symbiosis in Business”. Here, the story of transforming R&D and knowledge into Intellectual Property was discussed as a vivid testament to the principle of collaborating for sustainable development.

Assets vs. Depreciating Assets – The Distinction That Shapes a Company’s Future

In business, correctly identifying core values shapes the future. We can distinguish between two categories:

• Depreciating Assets are things that decrease in value over time of ownership.
• Assets are values that continue to increase over time of ownership.

For a business aiming for sustainable growth, the Sales & Marketing team is the force that generates direct revenue. However, if the team itself doesn’t feel a sense of “Wow!” and pride in the product, they can hardly spread its value with genuine enthusiasm to customers. We have observed that KPIs and pressure from sales figures cannot compare to the genuine happiness and heartfelt energy of personnel.

The Intrinsic Power of Owning Intellectual Property from R&D

This is the core benefit when a business invests in R&D to own intellectual property—creating a business advantage, accelerating product improvement, and maintaining long-term growth momentum.

• Scientific knowledge of the product, a clear understanding of the value chain, and witnessing the creation process firsthand will solidify internal trust and pride.
• This deep understanding also empowers the team to respond proactively to inevitable challenges in business—especially unexpected customer feedback about issues such as transport damage or QC (Quality Control) oversights.

This is the true benefit of owning intellectual property from R&D—creating a competitive advantage, accelerating product improvement, securing resources, and maintaining long-term growth momentum, even when faced with changes in personnel, raw material supply, or unexpected market fluctuations.

Beyond that, the business can consciously build and preserve a culture that is compassionate, empathetic, responsible, disciplined, and wholeheartedly committed—growing sustainably.

A Vivid Testament from an Unexpected Moment

During the afternoon tea, a spontaneous moment became a testament to the value of investing in R&D and intellectual property protection. the event’s MC—who had personally used and loved the Nourishing Magic Lipstick Hanatami, a product brought to life through Cosmosciene’s in-depth R&D—shared her genuine experience live on stage, completely unscripted.

This was the result of a serious investment process:

• Quality from R&D: The product was improved over many years to achieve outstanding features: 4-8 hour long-lasting color, non-darkening for lips, a smooth and silky feel, and 99.7% of its ingredients from beeswax & botanicals are rated top-tier for safety by the EWG.
• Protecting the Achievement: Registering for Intellectual Property protection with the Intellectual Property Office of Vietnam not only legally safeguards the product but also ensures that the R&D investment continues to generate profits and increase in value in the future.

Cosmosciene® Vision: From Lab to Market

For us, every collaboration is a stepping stone, and every partner is a valuable piece that contributes to a sustainable ecosystem. 

About VBCI (Vietnam Business & Connection International)

Cosmosciene would like to extend our sincere thanks to the VBCI business community for creating such a valuable space for connection and sharing. VBCI is a community where entrepreneurs converge to cooperate in business, grow personally, and promote sustainable values.

Learn more about VBCI at: https://vbci.com.vn/